GrowHow for buy-and-build strategies
A true value multiplier, your brand is the key to accelerating growth and maximising returns across your portfolio.
You're not just growing, you're on a strategic mission to build something bigger and better by acquiring and merging businesses. But navigating the twists and turns of this world isn't easy. With the pressure of competition, watchful eyes of stakeholders, and a shaky economy to contend with, making every move count has never been so crucial.
That's where smart branding comes in. Done well, it does more than polish your portfolio's look. It streamlines integrations, helps customers trust you, and keeps your teams motivated. Plus, by creating a clear and cohesive brand story across every acquisition, it builds investor trust to accelerate your path to a premium exit. So, you can sell smarter, faster, and for more.
Our branding services
Brand workshop
Brand strategy
Brand identity
Brand guidelines
Brand tone of voice
What you'll get with our buy-and-build Growhow package
When you're managing multiple businesses under one roof, you need branding that does the heavy lifting - unifying your portfolio while celebrating what makes each part unique. Here's what our buy-and-build Growhow package brings to the table"
Internal stakeholder workshops***
ThinkBig™ workshop
Customer and competitor research
Brand proposition
Brand position
Brand promise
USPs
Elevator pitch
Expanded Tone of voice
Brand story
Mission, vision and values
Brand architecture strategy
Logo in every format you'll need
Visual identity
Unlimited brand extension logos
Up to 10 deliverables*
Brand messaging framework
Branded movie
Internal stakeholder launch
Online brand guidelines with downloadable assets**
*A deliverable is a branded item. For example: a business card, van design, item of clothing, etc. Deliverables will be de fined during the initial briefing.
**Requires a hosting cost.
*** A maximum of three internal stakeholder workshops.
This package starts from £29,995
FAQs
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When you’re managing multiple acquisitions, a strong brand ties everything together. It builds trust with customers and employees, smooths the integration process, and shows the market you’re truly in control. If you want to turn a complex and multi-faceted portfolio into a single, compelling story that drives long-term value, branding is a non-negotiable.
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Numbers on a balance sheet are no longer enough alone. Today, investors want to see a brand that’s credible, cohesive, and ready for anything. A unified identity reduces risk, improves perception, and signals maturity, not only attracting stronger interest but also helping to secure higher valuations when it’s time to sell.
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Not always. While some acquisitions thrive with a complete overhaul, others only need alignment tweaks. We start with an in-depth brand audit to understand each business’s strengths and challenges, then focus your investment where it will have the biggest impact on portfolio value. We’ll never recommend spend for the sake of it.
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Every portfolio is different, so our Growhow approach is fully adaptable. We consider your acquisition strategy, market position, and long-term goals to create a brand framework that unifies without stifling individuality, ensuring every business strengthens your portfolio’s overall growth story.
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Timelines vary depending on portfolio size and scope, but we always start with an immersive and engaging brand workshop. From there, we develop a detailed plan that balances strategic depth with targeted efficiency, all tailored around your long- and short-term business goals. This way, you get meaningful results quickly, without sacrificing the quality needed for lasting growth.
News and insights
The data behind the brand: Measuring and proving branding ROI
Here, we explore our belief that brand is not simply a creative exercise – it's a powerful business tool that amplifies impact – and highlight how it can be measured and proven with the right data.
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Beyond the multiples: how strategic branding maximises your portfolio's exit value
Brand is a tangible asset that can significantly impact financial growth and exit value. Here’s how, and what you can do to leverage it.
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